About Us

It’s said that one definition of insanity is doing the same thing over and over expecting different results…Since 2011 we at Mitchster Holdings have had a decidedly different approach to cycling and now we have the results to show for it! From the beginning we knew that, if we were to succeed, we would need to abandon traditional industry norms and adapt to two inter-related perspectives: modern cycling and current trends in consumerism. What we’ve developed is an approach that excels at customer service and moves product.

But let’s not get ahead of ourselves! Our primary concern is working with our partners to determine the best model for each individual brand. We may be good at getting things done but we pride ourselves on our ability to think outside the box; to work with our partners to develop an approach that makes sense for each individual product.

So, whether you’re looking at one of our existing brands or are in search of a distribution partner, give us a shout. Let’s work together to see how we can exceed your expectations.

Our Mission

At Mitchster we strive to provide an exceptional customer experience. We’re acutely conscious of how a positive experience can shape an individual’s commitment to a product, a sport, even an idea. And so it is that we are committed to providing access to great products and service that exemplify the best our industry has to offer.

We value strong relationships based on honest two-way communication. The day we know everything we’re outta here! Until then, we’re looking to collaborate with our partners in bringing fresh, fun ideas to the table.